What the iPhone and Steve Jobs have to do with “The Magician”
Apple’s second-generation iPhone 3G is set to hit the market Friday to the by now customary camping lines and fanfare, and, more importantly, high sales expectations. And while it’s fun to partake in...
View ArticleApple’s “Magician” Archetype Branding Revisited: Good News – Bad News
A little while ago I told you about Apple’s carefully crafted Archetype Branding of Steve Jobs as a "Wizard of Oz"-like character, the magician who disappears behind the curtains and reappears with...
View ArticleApple Pricing Strategies: The new MacBooks not as cheap as some had hoped
Apple launched a completely refreshed line of MacBooks and MacBook Pros last week, to the by now predictable fanfare and guessing-game imbroglio in the blogosphere. I have written previously how this...
View ArticleThe Apple Tablet And Planned Insanity
Chances are that unless you have been living under an Internet-free rock, you have gotten a dose of the rumor mill surrounding Apple’s likely new product, the Apple Tablet computer (by whatever name it...
View ArticleRound-up of recent *Quick Hits* Business Mindhacks on Posterous
Just as predicted by my recent post on “Why Creating A New Habit Is So Hard”, I haven’t quite been entirely able to lay off of the “Quick Hits” posts to Posterous. Still working on modifying that habit...
View ArticleDreams of the iPad…
The iPad is set to finally get into the hands of the public Saturday, April 3, after another 2.5 months of additional waiting and speculating. This after the many months of waiting and speculating that...
View ArticleIs The iPad A Fine Young Cannibal?!
In the larger “tech wars” of Apple vs. Microsoft vs. Google, the tablet form factor has all of a sudden gone from a relative novelty (even though Microsoft had tried to establish stylus-based tablets...
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